I provide custom strategies and hands-on execution to help food & beverage brands expand beyond DTC, increase B2B sales, and optimize their operations.

I help brands scale smarter by combining retail growth strategy, B2B execution, and legal protection - ensuring sustainable, profitable expansion.

Big distribution doesn’t have to mean big risk. I help you expand into major retailers, distributors, and export markets - without giving away your leverage or margin.
• Build a pricing and channel strategy that protects your bottom line
• Negotiate retail and distributor agreements that don’t bite back
• Prepare for Coles and Woolworths range reviews with pitch decks that actually sell
• Create operational systems that make scaling sustainable

If you're relying on founder hustle to close deals, you're already capped. I help you:
• Build a scalable B2B sales process and structure
• Set up clean commission systems and rep agreements
• Say no to time-wasting accounts and yes to margin-building growth.

Templates won’t cut it when real money’s on the table. I bring deep legal and commercial experience to:
• Draft and negotiate supplier, manufacturing, distributor, and IP agreements
• Review claims, packaging, influencer contracts, and compliance blind spots
• Set you up for funding, exits, or retail readiness, without red flags

You don’t just need a lawyer. Or a sales lead. You need someone who’s sat in your seat.

I plug in when the stakes are high and help you cut through the noise.